How Minimalism became Minimalism | The steps of a brand | Minimalism Brand
When you develop projects, there are few things more beautiful than creating a brand from scratch and giving it the image you want, the values that will define it, the tone of the content, the type of response in customer service and setting guidelines so that it continue to grow in the future.
When we started we did it under the minimalism.es domain, we still wondered how it was free... We had our doubts about calling the company minimalist wallets or something similar, but our goal in the future is to continue associating new products with our philosophy of life: Owning what we really need and that is useful for our daily way of life.
With the image of our products we also follow an evolution.
When we started we only had product photos. We tried, almost in vain, to explain the practicality of our bags only with photos.
Little by little we were giving our touch to the publications, we immersed ourselves in national and foreign brands to see what they were doing and from there define what image we wanted to give ourselves.
In all the brands that we analyzed, we saw a common base, the aspirational theme: being something more than the product you sell and making your customers feel belonging and aspiration.
To do this we took our image to the extreme, we took girls and boys who would attract attention for something. Tattoos, hair color, skin color... We don't have a very high budget for this type of campaign, so we use our trusted photographer to manage these sessions. Every day we are investing more and we are incorporating influential people who can be recognized by our client. Hawkers style are Messi and Paula Echevarria but with our budget, we are very small compared to them although Reason insists on comparing us ( you can read the news here) .
We already have more or less clear where the "art" of the brand is going, little by little we are defining the image we give in publications, advertising and video. But there are several things that we have learned and that we ask ourselves every day that we publish something on the networks. Perhaps you, if you are going to set up a brand, should take into account the following . Ask yourself these questions to see if you have the answer:
Can you improve what other brands are doing? If you are going to take a brand as a basis, it is to improve what already exists, not to copy it. This is important.
Who is going to use your products? Do you know who your audience is? Sex, age, purchasing power, place of residence.
Which audience should you not go to? The sooner you exclude it, the less money you will spend.
Can you make your brand inspirational? The objective is that when the consumer buys from you, they feel that they are part of something. Nike , Abercrombie , Hawkers do it...it's not just a product, it's something else, there's always something else.
Would you buy what you sell? This is very fat. When we advise a client, they tell us that what they sell is not good or that they do not use it... If you are not your own rare prescriber, at least it is.
Why is your customer going to buy from you? By price, because they like your brand, by belonging, by need...there are a thousand whys, discover which one is yours.
Every day we are becoming clearer about where the brand is going, both in the image we give, and in the basis of our content, which is transparency and freedom . There are times that we forget, but it is part of this growth.
Now we would like to know what questions or what things a brand should have for you to buy or consume it. Perhaps we will bring all this that we are telling to face-to-face training, the more things you tell us, the more doubts we can solve.
If you have any questions, we are at firstname.lastname@example.org. We answer fixed!