We have been saying it for a long time, today as brands we have a great responsibility and we must use it for the common good . For us, these weeks of offers and discounts are special, since we use them to do just the opposite and send a message to our community. Two years ago we launched the "Don't buy it if you don't need it" campaign , a year ago we proposed the "Don't buy it if you don't recycle" campaign , and this year we want to appeal more than ever to conscious purchasing and your most rational part.

As we explained in the video, only 5% of purchase decisions are made rationally , since we normally appeal to status or a sense of belonging when buying anything (clothes, cars, furniture and even food) .

Brands know what to do so that your irrational part comes into play and is decisive at the time of purchase. It doesn't seem quite right to us, we don't want to play that game. We like more the "this is what we are and this is what we propose, without cheating and with transparency", and then you decide with all the information possible.

We encourage you to stop, reflect and try to buy rationally. Do I need this? Does this give me value over time? Why am I making this purchase?

You know, do what you want.

November 19, 2021

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