We present the New Minimalism

In September 2017 we launched Minimalism, a simple project that aimed to learn things and create something between two friends. This is still the essence, but a lot has happened in these two years. Our lives have changed, we have seen new things and every day we have a clearer idea of ​​what we want and, above all, what we don't want.

Minimalism is our way of expression.

Today we present you the next stage: the new Minimalism.

It's not a sudden change, it's simply a natural evolution of who we are.

What is our purpose?

We intend to change the fashion consumer industry . We know it is ambitious and even utopian, but we truly believe that things have to be done and can be done differently. The current way of creating and consuming fashion is not sustainable and consequently it is not humane. It does not put the human at the centre, it is short-term and part of inequality.

We want you to ask yourself questions, the ones that are difficult to answer. And we want to show that things can be done differently, without fear and at our own pace.

We want to awaken some dormant conscience, and that this may serve to encourage others to create other things better than what you are seeing on this website.

We want to continue making decisions like this and like this , with our community.

But above all we want to do something authentic, something we are proud of and that we will continue to enjoy until we get tired (or not).

We have summarized the essence of all this in a Manifesto , that place to look when we have to make important decisions.

What are the changes and what's new?

Same quality, lower prices. For example, the Minimalism T-shirt will cost €15 instead of €25. And mind you, we haven't changed the quality or the type of fabric. We continue to manufacture with 100% organic cotton (OCS), without using chemicals.

And what's the catch? We visited several factories in Portugal until we found the price-quality-fabric we were looking for. We also lowered all the gross margins per garment a little.

Making sustainability accessible . There is nothing more sustainable and coherent than having a few products that last a long time. And everyone prefers to wear quality rather than not wearing quality, right? Well, the first step to change the consumer fashion industry is not charging a lot for good and organic products. If we make it possible for many people to afford our clothes, we will be one step closer to our goal.

New packs. As we did in 2019, packs are an essential part of our business and our purpose. We are launching new 7-unit packs and new special packs, perfect for changing your wardrobe at once and not worrying about what to wear on a daily basis.

Conscious manufacturing in Europe. We have brought manufacturing to Portugal (all clothing) and Spain (wallets). The new workshop for the bags is just a few minutes from our home, and the factory in Portugal is just over 1 hour away by plane. We continue to manufacture the minimalist backpack in Guangzhou, we are very happy with the current factory and we have our trusted person in China auditing the manufacturing.

We manufacture the packaging in Portugal, Spain and Poland.

With this change we have more control over production and reduce the carbon footprint by shortening the distance between the manufacturing location and our logistics centre . In addition, we can meet first-hand the people who make our garments.

Radical transparency . We're going one step further and now you can see our costs on each product page. No tricks or gimmicks. Obviously, in order to make an informed purchasing decision, you need as much information as possible. We tell you what the fabric is like, where we make it, and also what the entire value chain costs us. You'll be able to see the gross profit we make on each purchase you make.

Of course, we will continue to tell you about the turnover, the investments and the good and bad things behind closed doors.

No logo . Do you need a logo to express who you are? We are convinced that you don't, that's why we removed the logo from our garments . We believe in a world without brands where each of us is responsible for creating our identity, our change and our decisions. We believe in people, not brands.

New items. Boxers and hooded sweatshirts are now available in the catalogue. We are launching new colours for T-shirts, socks and hooded sweatshirts. We have been working for weeks on new items, always of quality.

Podcast . Your feedback has been wonderful during these months as we have been publishing new episodes. We are going to promote it, always with the only rule of bringing people who think differently.

Another way to do it. We have chosen these 5 words to unify our way of thinking. There is always another way, another truth, another person and another path. We want to practice this in our daily life, and we want to surround ourselves with it.

Welcome to the new Minimalism!

If you have any questions, please write to us at hola@minimalism.es, share it with a friend or sign up for the newsletter. Interesting things are coming, so let us know.

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