We do not believe in a world where brands convey hierarchies, status, division or power. We do not believe in belonging to a community based on an icon, a name or an image. We don't think you need a logo to express who you are.

We believe in a liquid world, without flags or races, without prejudice, without false appearances, without judgments based on color or purchasing power. We believe in a world without brands where each of us is responsible for creating our identity, our change and our decisions.