Why you shouldn't buy if you don't need it on Black Friday by Minimalism Brand

Today we are writing a post that is very much in line with our way of life but a little bit removed from the advertising campaigns we have carried out in the past.

Like everyone else, we are growing as a brand, we learn, we listen, we fail, we succeed and we continue moving forward.

Every day we are seeing a clearer picture of where the brand is headed. Based on the slogan: "minimal life, free future" we want all the products you buy on our website to have a clear objective. They must be useful and practical for our daily lives.

With the wallets we knew that creating value was "easy"; others had already done it before. But doubts came with the backpack. Doing something small and with a minimalist style or something that really solves a problem for us.

You can see our explanation in this post .

You can also see what the backpack looks like here .

In the end, we opted for the latter. Our goal is to solve problems that we encounter on a daily basis, ensuring that all our products are practical and useful.

We've been mulling over what to do on Black Friday for a few days now. We're in the middle of a pre-sale campaign with backpacks, we'll soon reach 100 units, thank you very much, but this means a price increase ;). And we didn't want to fall into other campaigns that we've already done in the past where the only variable we play with is the price.

We are big fans of brands that maintain prices or even raise them, some examples: Thinking MU , ecoalf , Patagonia ... at this time, prioritizing the quality of their products, shipments, the real and profitable activity of a logistics center and its transporters and above all, that they are faithful to their values .

We always push the limits with what we do, and we don't think this will change much, honestly. We have done campaigns that put our values ​​into question because of price, brand, exposure and other reasons that only we know, since we are the ones who have almost all the reasons. We are not going to stop playing with the limits, but we are going to be consistent with what we believe.

It's easy to overbuy during this time of year, so we want to remind you to only buy what you really need.

If you need a t-shirt, buy a t-shirt, if you need some sneakers, buy some sneakers, if you need a cell phone, look for a deal, if you need a wallet or a 26-28 litre backpack with a compartment for clothes, laptop and sneakers, that's what we're here for ;)

All the offers we will make are coherent. With the backpacks we will maintain the price escalation of the pre-sale and with the wallets we will make a special pack that is profitable for you, for all the services surrounding our brand and for us.

We don't want you to stop buying, but we do want you to buy what you need.

Remember: Minimal life, free future.