Doubts we have every day about our brand and yours.

Honestly, as I write this, I don't know if we have managed to convey what we are and what we want to be as a brand in each of the publications we make , or if all of our clients know our story or even if they are interested... But we have been working on our brand for months to be able to lay the foundations of what minimalism is.

Growing as a brand is absolutely necessary for any e-commerce, otherwise you will be a mere product purchased in a process that takes several seconds and the customer will forget you . We try, often without success, to explain what minimalism is and why we created this brand .

Why invest in a brand? Simple. Why do you buy a product you like: because of the brand? Because of how the brand makes you feel? Because of the story behind it? Because of belonging to a community? Because of the durability of its products? Because of safety?...

To answer these questions we focus on more questions. These are the questions that the whole team asks ourselves from time to time about EVERYTHING that involves the brand , from social media posts, to blog posts, to creatives, to the website, to after-sales... EVERYTHING is the brand. Just because we are working on them doesn't mean that we always manage to convey them, thanks to all of you who give us your feedback every day ;)

These are the questions we try to answer and convey, perhaps you can apply them to your company.

• Why are you in this business?

We are clear about it. We want to create a transparent brand, of basic clothing and accessories , whose production is sustainable, that is timeless and that dresses all those people who do not feel represented by brands.

• What can you do that no one else can?

We want to tell youhow the company was created from scratch . To tell the good and the bad. Our daily turnover and our mistakes. We would love for other businesses to be transparent, but very few, if any, are.

• What is your ultimate goal as a brand or company?

We want to dress all those people who do not identify with brands , who do not believe in seasonal or fast fashion and who buy in a responsible and conscious way.

• How do you make your customer feel throughout the purchasing process?

We want, but we don't always succeed, for the customer to feel that they are buying something useful for their daily life, of good quality, with coherent production and at a coherent price.

• What impact will your business have in the future?

We hope that more and more people will realise that the way we consume (seasonal, low quality and low cost) is not sustainable. We hope that customers will buy in a coherent way what they really need and that we can offer it to them.

• What if you weren't in business?

20,000 customers would have bought from other brands with which they may not share values ​​or have never considered what the mission or values ​​of the company they buy from are. Here, too, it crosses our minds to answer NOTHING, we hope to continue growing to eliminate that nothing.

• What do the team members believe in?

We believe in consuming responsibly, questioning everything around us and being fair. We also believe in creating a company by working remotely and living a life we ​​can be proud of.

• How do you prove what you believe?

We try to make minimalism an extension of ourselves . Both in the way we create businesses, and in the way we buy, sell, work and own what we really need for our daily lives. We try to reflect each of these variables in our brand.

• How are you going to do it better than others?

This is a difficult point. There are many people doing it well, in fact there are brands that we feel represented by ( Patagonia , Pompeii , Muroexe , Lefrik , trendsplant) . But we believe that we have a place in the market, reaching an audience that wants basic, useful, long-lasting fashion that is 100% transparent.

• Why you and why now?

We love this copy: "We couldn't find a 100% transparent brand that made useful, basic and responsible fashion. That's why we created Minimalism." We're here to do business differently, not better or worse, just our way. It's the right time, there was no other way ;)

We ask ourselves these questions every day. That doesn't mean we always manage to convey what we are as a brand . But we promise we're working hard on it.

If you have a business, a small company or you are self-employed, try to answer these questions on paper. You will surely learn something about your business, your team and yourself. You can also do the exercise with your team. In fact, we would love for you to give us your feedback or to complete it with more questions.

We continue to invest in our brand and grow thanks to you. We hope this post is useful.

If you have any questions, you can write to us at hola@minimalism.es, share it with a friend or sign up for the newsletter. Interesting things are coming, we'll let you know.

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