We present the Basic Sweatshirt and the Light Windbreaker. Design, uti

It's here! Today is a great day for us. A little over two years ago we opened our website and started selling the Minimalism bag. We have been evolving through mistakes and successes, but if there is one thing we are clear about, it is that today we are a community creating a brand with the belief that a minimalist, conscious and responsible life is the only one capable of causing change. Utility, durability, high quality, responsible and sustainable manufacturing. These are our premises when designing and creating a new product. We want all the basics in your wardrobe to be Minimalism.

That's why we're launching two new products, undoubtedly the best we've ever designed and manufactured. Here's what we're saying:

LIGHT WIND BREAKER. SIMPLY WONDERFUL

Utility : We have thought about everyday life to create this windbreaker. It will be very useful for riding a motorcycle and touring the city by bike or on foot. It is perfect to wear a sweatshirt underneath, you will be light and protected from wind and rain.

Manufacturing : High quality materials. 100% recycled polyester. We use 8 plastic bottles to make it . Made in Portugal, where we collect the plastics and make the windbreaker. We use recycled and recyclable products. No chemicals are used and we always use natural dyes. It has the Peta Approved Vegan - Confidence in Textiles - Fair Wear Foundation seals.

Design : Made with waterproof and lightweight fabric. As we show you in the video, it has elastic cuffs, an adjustable collar and a hood with a small visor for rain and wind. We have added two zippered pockets on the sides. It is a very soft garment to the touch. It can be rolled up so it takes up almost no space in your backpack, in your motorcycle box or in your hand luggage.

BASIC SWEATSHIRT. A DURABLE, HIGH-QUALITY, COMFORTABLE AND ESSENTIAL GARMENT IN YOUR WARDROBE.

Utility : I don't need to explain what a sweatshirt is for. Perfect accessory for cold weather, between seasons and in any context. We are launching grey and black.

Manufacturing : 85% organic cotton and 15% recycled plastic bottles. We manufacture it in Bangladesh under the Fair Wear Foundation seal, from where the cotton we use in the garment and the recycled plastic are collected. We use between 3-4 plastic bottles for each sweatshirt. GOTS certified to confirm that the entire process of obtaining and treating cotton is not harmful to the environment and is 100% organic. It has the Peta Approved Vegan - Confidence in Textiles - Fair Wear Foundation seals. Seriously, we have worked hard.

Design : Simple and very useful. It has a hood and two pockets at the bottom. The interior is very very soft. It has elastic cuffs and two cords to adjust the hood. It will be your favorite sweatshirt, 100%.

SUSTAINABLE, RESPONSIBLE AND ADJUSTED PRICE

We have spared no effort in making these two garments. They are made of high-quality materials and we have controlled every step of the manufacturing process , from when the cotton begins to bloom until the garment arrives at your home/office.

Nowadays, manufacturing in a responsible and sustainable way requires a high investment. Using organic cotton, extracting it without harming the environment, not using chemicals in manufacturing, and using natural dyes makes the whole process less scalable. Using plastics from garbage, recycling them and reusing them adds complexity to the design and manufacturing of the garment. We have decided that the product will be manufactured in the same place where the raw material is taken from, to reduce the carbon footprint as much as possible in transporting the material from one side to the other. The screen prints are water-based and of the highest quality so that they do not pollute. We use recycled packaging, giving a second life to paper, cardboard and even organic waste such as corn.

We have focused on choosing fabrics and materials that are durable over time so that your product lasts for many years and many washes. It's very simple, if you want to have clothes that are environmentally friendly, manufactured respecting natural resources and without affecting the development of the countries and populations where they are made, that do not contain chemicals and that also last a long time in your closet, it is totally impossible to get them for less than the price we have put on the website.

Currently, these products have a margin of between 40% and 50% (we are referring to the RRP - Total cost of production and shipping). This margin has to support the rest of the fixed and variable costs of the company (technology, investment in marketing, storage costs, photo sessions, salaries, etc.). We are trying to make conscious and responsible products available to as many people as possible. We still have a long way to go, but we are clear about it.

We would like to have your constructive feedback on these two products. Thank you for reading this far and being part of this. You can also write to us at hola@minimalis.es

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October 01, 2019