Jesus Castillejo, partner of Minimalism Brand

Ecommerce and brand development specialist. A trained designer and passionate about the business world, I work to align strategy and operations at Minimalism, ensuring that each action brings value and coherence to our brand.

My role at Minimalism Brand:

I currently lead the design, development, advertising and SEO teams. My approach focuses on a holistic vision of design that covers everything from strategy to execution. I work on creating coherent and memorable experiences at every point of contact with the user: from the design of campaigns, products and digital interfaces to our first physical store in Madrid .

Campaign design:

Learn more about Minimalism Brand's campaign design

Digital interfaces that seek the best usability and user experience:

Design of brand elements for our physical store in Madrid:

Physical product design intended to be useful, sustainable and long-lasting. From design and prototypes to the final product:

Experience:

I have had the privilege of collaborating with institutions such as:

Prince Albert II of Monaco Foundation or Greenpeace Int. , developing digital products that help in the fight against climate change.
EOI and Impact Hub , in their international program supported by Corkbic , focused on the optimization of logistics processes in the agricultural sector through the use of technology, with the aim of increasing efficiency and guaranteeing fairer prices for all actors involved.
IEBS , providing training on the creation of effective landing pages, from prototype to final optimization.
Universities and design and business schools such as Ironhack , Teamlabs , Nuclio , Hackio , sharing knowledge about results-oriented design.
Talks at industry events organised by L'Oréal , Flat101 and the Interaction Design Foundation , among others.

Where you can find me currently:

Necso , my personal newsletter, where I share all our learnings about Design + Business.
Adschive , a digital platform where I compile references of fashion ads, helping to inspire and increase the effectiveness of other brands' campaigns.
The Power , where I teach about UX, web usability, and how to apply design to optimize digital conversion (CRO).

I'll tell you about all the progress we've made at Minimalism in terms of design and business.

I like to document and share all the lessons we learn on a daily basis at Minimalism Brand. You can read them here: