What is fashion

For us, fashion is much more than simply following the latest trends or adorning our exterior with attractive clothing. Fashion is an expression of identity , a reflection of our values ​​and the way we interact with the world around us. In our philosophy, fashion is sustainable, conscious and respectful.

We believe in creating garments that you can wear for any occasion, that protect the planet and promote fair practices throughout the production chain. It is a commitment to quality and durability, rejecting the excessive consumption and fast fashion that characterize the traditional industry. For us, fashion is a tool of change , a means to promote a more sustainable and ethical future, where each garment tells a story of respect for both the environment and the people who make it.

Buy consciously and only when you need it

In a world where fast fashion and excessive consumption dominate, buying consciously becomes an act of responsibility and rebellion. What is fashion if not a way to express who we are and how we relate to the world? Taking a conscious approach means choosing clothes only when you really need them, ensuring that every purchase has a purpose and a place in your life.

Buying consciously means pausing before purchasing something new and asking yourself if that item of clothing is really necessary, if it matches your lifestyle, and if it complements what you already own. It means prioritizing quality over quantity , choosing products that last longer and that have been created under fair conditions for workers. This approach supports small businesses and local brands that employ sustainable practices, helping to revitalize the local economy and reducing the carbon footprint associated with long-distance transportation of goods.

Environmental impact and the hidden cost of fast fashion

Fast fashion, with its endless cycle of new trends and mass production, has a huge hidden cost to the environment. From the excessive use of natural resources to the generation of textile waste, the environmental impact of these practices is devastating. By opting for more conscious and sustainable fashion, we contribute to the reduction of these damages and also support a model that values ​​longevity and quality over quantity.

This excessive consumption model implies the intensive exploitation of resources such as water and energy, essential in textile manufacturing processes. Furthermore, many of the materials used, such as certain types of plastics and chemicals in clothing production, are not biodegradable, leading to large quantities of textile products ending up in landfills, further polluting the environment. Pollution is not just limited to land; Microplastics released during washing of synthetic garments are a significant source of marine pollution.

Basic fashion vs traditional fashion

Basic fashion focuses on timeless, durable pieces that offer versatility and resistance to the test of time, in contrast to traditional fashion that often focuses on seasonal trends. While traditional fashion invites constant consumption, basic fashion encourages an investment in garments that will remain relevant and useful year after year . This philosophy is pocket-friendly and is also an ethical decision that helps us promote a more sustainable lifestyle.

The social impact of fashion beyond consumption

Fashion influences our environment and also our societies. Through production practices and consumption patterns, the fashion industry has the power to affect entire communities. Opting for brands that implement fair labor practices and support local development can have a significant positive impact. Furthermore, by promoting conscious fashion, we are contributing to a culture that values ​​people and the planet equally, thus changing the social narrative about what fashion means and what it can achieve.

Understanding what fashion is in terms of impact and responsibility can guide us toward more informed and ethical decisions. By adopting and promoting a more conscious perspective, we are choosing styles that represent us and we are also participating in a broader movement towards a more sustainable and fair future for all.

Thanks to Pepe Martín's podcast with Tengo un Plan, several conclusions are drawn, including What it means to be an entrepreneur.