Pepe Martín Podcast with I Have a Plan

Entrepreneurship and fashion

In the midst of a world that is rapidly moving towards the future, the intersection between entrepreneurship and fashion is proving to be a fertile ground for innovation and change. This dynamic scenario is where fresh ideas and sustainable visions can flourish, giving rise to brands that seek to dress bodies as well as consciences. We strongly support the motto of "logo less" , or what is the same, clothing without a logo.

In this context, an essential question emerges: How can we, as entrepreneurs, contribute to a more ethical and responsible industry?

We make something we would like to buy ourselves

At the core of our philosophy as an eco-friendly clothing brand is a commitment to creating products that we ourselves would want to buy first and foremost. This principle becomes the compass that guides every decision, from design to production.

We firmly believe in the importance of:

• 100% Organic Materials: We carefully select fabrics that are not only kind to your skin, but also to the planet.
• Sustainable processes: each stage of our production chain is designed to minimise environmental impact.
• Timeless designs: we are committed to garments that transcend seasons, encouraging conscious and long-lasting consumption.

The textile industry is one of the most polluting in the world

It is a well-documented fact that the textile industry is among the most polluting in the world . Mass production and ephemeral fashion cycles generate an alarming volume of waste and an excessive use of natural resources. Faced with this scenario, we position ourselves as a conscious alternative, focused on reversing this trend through practices that respect the environment and value the human work behind each garment.

In light of this reality, we are taking a different approach. Our mission is to be a voice for change within this industry, promoting a business model that prioritizes sustainability at every step. This means choosing organic and recycled materials that reduce our carbon footprint, as well as adopting production techniques that minimize water and energy waste.

We are committed to transparency, openly sharing with our customers the practices we implement to address these environmental and social challenges. We want our customers to know that by choosing our brand, they are supporting a system that seeks to prevent harm and rejuvenate our world .

This commitment to sustainability extends to how we conceptualize fashion itself. We reject the idea of ​​“fast fashion,” instead promoting a culture of “conscious fashion,” where quality and durability prevail over quantity. We encourage our customers to invest in timeless pieces that they can love and wear for years, rather than blindly following ephemeral trends.

If you are good at something, give it a try.

We believe in the power of passion and talent as drivers of change. If you have a knack or a genuine interest in creating fashion that is both aesthetically appealing and ethically responsible, we encourage you to explore that path. The entrepreneurial journey is full of challenges, but also of unparalleled satisfaction, especially when you know that your work contributes to a greater cause. This is the essence of our brand: real people, passionate about sustainable fashion , working together to make a tangible difference in the world.

The transformation towards a more sustainable and conscious fashion industry is a collective journey. By choosing organic materials, environmentally friendly processes, and designs that are built to last, we are not only offering an alternative to fast fashion; we are redefining what it means to be a brand in the 21st century. We are proud to be part of this movement, proving every day that it is possible to be fashion stylists without compromising our values.

Just as learning how to cut a t-shirt can be an act of creativity and sustainability, every decision we make in our production process reflects a deep commitment to these principles. Through our practices, we seek to inspire others to see fashion not only as a form of personal expression, but also as an opportunity to positively impact our planet and society.

On this journey, every step counts. From consciously selecting materials to the last detail in the tailoring process, every aspect of our garments is a testament to our dedication to sustainable fashion. We invite you to join us in this endeavor, choosing more conscious options that reflect not only your style, but also your values. Together, we can transform the fashion industry into a force for good.

Find out all about Pepe Martín's podcast with I Have a Plan

And if you have more questions about any of the topics discussed, we will answer them for you.
What is entrepreneurship | What is fashion